There’s a crypto coin called Richard Mille (RM) that’s popping up on price trackers, and if you’ve ever heard of the luxury Swiss watch brand, you might think this is some kind of high-end digital asset. It’s not. Richard Mille the coin has nothing to do with Richard Mille the watchmaker. It’s a meme coin - the kind built on hype, brand names, and zero real utility.
It’s Not a Watch, It’s a Meme
The Richard Mille watch company makes timepieces that cost between $150,000 and $2 million. They’re hand-assembled, use aerospace materials, and are worn by Formula 1 drivers and billionaires. The crypto coin? It’s a token with a name borrowed from that brand, slapped onto the Solana and Ethereum blockchains, and sold to people who think it’s somehow connected. The watch company has never endorsed it. They don’t even know it exists. That’s the whole point of these kinds of coins: take a famous name, add a little Twitter buzz, and hope people buy in before it crashes.Two Versions, One Mess
There are two versions of RM floating around - one on Solana and one on Ethereum. That’s already a red flag. Legitimate projects don’t launch on two chains at once unless they have a clear reason. This one doesn’t. The Solana version has a contract address starting with ERNG9q...WWzb. The Ethereum one is 0x829D6Ce9A42C5aDCD0d5dE3ebbfD912833307666. Both are listed on exchanges like Binance and Bitget, but the data doesn’t match up. On Bitget, RM’s price is listed at $0.001387 with a market cap of $1.39 million. On Binance, the same token shows a price of $0.000005336 and a market cap of $0. CoinMarketCap says trading volume is zero. CoinBrain says liquidity on Ethereum is $0.6092. That’s less than the cost of a coffee. If you tried to buy $100 worth of RM on Ethereum, you’d likely be the only buyer, and the price would swing wildly just from your trade.No Supply, No Liquidity, No Future
Here’s the kicker: some platforms say RM has zero circulating supply. Others say it’s trading. That’s mathematically impossible. If no tokens are circulating, they can’t be bought or sold. But the charts still move. That usually means one thing - the token is being manipulated. Someone owns most of it and is slowly dumping it to create the illusion of activity. It’s a pump-and-dump scheme dressed up as a cryptocurrency. The total supply for the Solana version is nearly a billion tokens. But if none are circulating, what’s the point? The Ethereum version has 77 million tokens, all circulating - but with less than a dollar in liquidity, you can’t trade more than a few cents without crashing the price. This isn’t a market. It’s a graveyard with flashing lights.No Team, No Roadmap, No Code
Check GitHub. No code. No commits. No updates. The official website, richardmille-meme.com, has a basic landing page with a price chart and a Twitter link. That’s it. No whitepaper. No team bios. No technical documentation. No roadmap. Just a Twitter account with 200 followers and a handful of tweets promoting the price. No developer updates. No community Discord. No Telegram group. No Reddit threads. Nothing. Compare that to Dogecoin or Shiba Inu. Even those meme coins have active communities, GitHub repositories, and occasional real development. RM has none of that. It’s just a name, a chart, and a few bots trading between exchanges.
Why Does It Even Exist?
It exists because someone figured out that people will buy anything if it sounds cool. Richard Mille = luxury = prestige = money. So they took the name, made a token, and ran. It’s the same tactic used with Pepe, Dogecoin, and hundreds of other meme coins. The difference? Most of those had at least some community behind them. RM doesn’t. It’s not even trying. The entire crypto market was worth around $50 billion in 2024. RM’s highest possible market cap - if you believe the inflated numbers - is $7,472. That’s 0.000015% of the market. It’s not a coin. It’s a digital speck.Is It Safe to Buy?
No. Not even close. CoinBrain gives it an “Ad” warning. Bitget says its value isn’t widely recognized. Binance lists it with zero market cap despite showing a price. That’s not a mistake - it’s a signal. Exchanges list these tokens because they’re easy to add, not because they’re legitimate. The SEC has started cracking down on meme coins that use famous brand names without permission. Richard Mille could be flagged next. Even if you think you’re smart enough to get in and out before it crashes - you won’t. There’s no liquidity. You’ll be stuck holding tokens no one wants. You won’t find a buyer. You won’t be able to sell. And you’ll lose everything.Who’s Buying This?
The only people buying RM are those who don’t understand how crypto works. They see a trending name, a rising chart, and assume it’s the next big thing. They read a tweet. They see a 4.6/5 rating on Bitget from 100 users - all of which are likely fake. There are no real reviews. No case studies. No success stories. Just bots and promotional posts. If you’re looking for a crypto with real potential, this isn’t it. If you’re looking for a gamble with near-zero chance of winning, then sure - go ahead. But don’t call it an investment. Call it a lottery ticket.
What Should You Do?
Walk away. Richard Mille (RM) is not a cryptocurrency. It’s a digital prank. It has no team, no technology, no future, and no value beyond what someone is willing to pay before it evaporates. The watch brand didn’t create it. The developers didn’t build it. The community didn’t grow it. It was created to exploit a name, and it will disappear when the next meme coin comes along. If you’ve already bought it, don’t chase losses. Accept it as a lesson. The crypto market is full of noise. The smartest move isn’t buying the next big thing - it’s ignoring the things that have nothing behind them.Where Did It Come From?
RM appeared in mid-2023, right after the crypto market started recovering from the 2022 crash. That’s no accident. Meme coins always surge during bull markets. That’s when greed is highest and scrutiny is lowest. This one was launched to ride that wave. Now, with the market cooling down, it’s fading. The Twitter account hasn’t posted in weeks. The price is stuck. The volume is gone. It’s not coming back. There’s no development. No updates. No hope.Final Thoughts
Richard Mille (RM) is a warning sign - not a coin. It’s what happens when you confuse branding with value. It’s what happens when you let a name fool you into thinking there’s substance. It’s what happens when you ignore the basics: supply, liquidity, team, code, and community. Don’t invest in RM. Don’t trade it. Don’t even look at its chart. It’s not a crypto project. It’s a ghost.24 Comments
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November 6, 2025 AT 14:34RM is a textbook example of how zero utility + brand hijacking = financial entropy. The contract addresses alone should raise red flags-deploying on both Solana and Ethereum without a bridging strategy or cross-chain rationale is amateur hour. Liquidity under $1? That’s not a market, it’s a sandbox with one kid holding all the toys. And the fact that CoinMarketCap shows zero volume while Binance lists a price? That’s not a glitch-it’s a flag for regulators. This isn’t crypto. It’s a digital Ponzi dressed in Swiss watch branding.